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Our Corporate Identity
Purpose
To empower Singapore’s HoReCa sector with quality fresh produce and nutrition.
Mission
To reliably source and supply safe, quality fresh fruits and vegetables all-year round to support our HoReCa partners and local communities.
Vision
To be Singapore’s most trusted and sustainable fresh produce supply chain partner.
Our Roots and Growth
Kai Xiang Huat started out with humble beginnings. Our Founder, Mr Ng Buck Huat ("Ah Huat") worked as a deliveryman and fruit stall assistant in a local wet market. In 2005, together with his wife, he set up Kai Xiang Huat Fruit Suppliers as a sole proprietorship. The company was named after Ah Huat and his two sons, Mr Niki Ng Jun Kai ("Nick") and Mr Donald Ng Jun Xiang ("Donald"). Through long hours, manual hard work and perserverance, the business gradually stabilised as their two sons completed their National Service duties and tertiary education.
After the second generation Nick and Donald joined the family business in the 2010s, they leveraged technology to improve corporate functions, operational processes, inventory/supply chain management and employee productivity. The company also embarked on stringent food safety and management reviews and has attained the internationally recognised standards (HACCP and subsequently ISO 22000:2018) since 2014.
In 2020, the company converted to a private limited, and underwent a brand refresh which included a modernised logo, the launch of its first website and social media pages. This exercise helped to broaden Kai Xiang Huat's outreach to potential clients and enhanced our business credibility.
Today, Kai Xiang Huat is one of the leading fresh produce supplier in Singapore, specialising in the HoReCa industry. As a company that prides ourselves in service excellence, we continue to review our operations, innovate and find new ways to better serve our clients. Our goal is to become not just your supplier, but your long-term valued business partner. Let us know how we can collaborate.
Our Logo
Fun Fact - the mango is Ah Huat's favourite fruit!
Besides that fun fact, the mango is a common and readily available fruit in Singapore and across Asia. It evokes feelings of home, comfort, and familiarity.
The vibrant colors of a mango represents warmth, freshness and positive energy. This aligns with the customer-focused and collaborative approach we take with our clients.
Additionally, the mango is an exceptionally versatile and nutrient-rich fruit, usable in all stages of ripeness across sweet, savoury, raw and cooked dishes. At Kai Xiang Huat, the same business versatility and agility applies. We continuously adapt to volatile market and harvest conditions and navigate challenges in freight shipping to ensure your fruit supply needs are always met.
Our Brand Colours
Kai Xiang Huat's brand colour palette consists of four distinct colours, each representing important aspects of who we are as an organisation. The colours also align with the diverse variety of our products - from premium airflown berries and stone fruits to tropical favourites such as mangoes, bananas, watermelons and citruses.
Corporate Blue
Represents trust, reliability and professionalism, the key values of our B2B services.
Earthy Green
Represents the natural freshness, healthy nutrition and hygiene safety of our produce.
Premium Red
Represents our passion and pride in the premium quality of our produce.
Vibrant Orange
Represents our agility, warm client-first attitude and positive mindset towards innovation.
Our People
Kai Xiang Huat has a diverse team of 50 people spanning various nationalities and backgrounds. We are a close-knitted family - beyond work, we gather frequently to celebrate festive holidays, birthdays and new milestones.
FOUNDER & CEO
Ng Buck Huat (Ah Huat)
DIRECTOR
Ng Jun Kai Niki (Nick)
DIRECTOR
Ng Jun Xiang Donald
INVENTORY MANAGEMENT
Kent Ang
OPERATIONS & LOGISTICS
Mimi
FINANCE & ACCOUNTS
Jenny
Our Premises
Kai Xiang Huat is located within Pasir Panjang Wholesale Centre (PPWC), Singapore’s main wholesale and distribution point for imported fruits, vegetables, and dried goods. PPWC is managed by the Singapore Food Agency (SFA).
As a wholesale supplier, Kai Xiang Huat complies fully with prevailing food laws, as well as SFA's routine inspections and house rules for PPWC. We also participate in industry-wide conversations as a member of the Pasir Panjang Wholesale Centre Association (PPWCA).
Our address is at Blk 24 Pasir Panjang Wholesale Centre, #01-182, Singapore 110024.
Get in Touch
Fill in the contact form if you would like to find out more about Kai Xiang Huat's products and services.
Our team will reach out to you to discuss further.